This course focuses on a major topic in social psychology: attitude formation and change. Techniques of social influence that we encounter in everyday life will be explored, with a particular emphasis on advertising. The findings of empirical research and theory will be used to understand persuasive messages. Topics include how emotion, gender, and culture are used to maximize the effectiveness of advertisements, and how stereotypes are both perpetuated and refuted in advertising.

Units: 1

Max Enrollment: 15

Prerequisites: Open to juniors and seniors who have taken PSYC 210 and one other 200-level unit, excluding PSYC 205, or permission of the instructor.

Instructor: Akert

Distribution Requirements: SBA - Social and Behavioral Analysis

Semesters Offered this Academic Year: Not Offered

Notes: